From RedDrop to Scarlet by RedDrop: Our Brand Evolution Story

Today marks an exciting new chapter in our journey. After supporting tweens and teens through their period experiences as RedDrop, we’re proud to introduce ourselves as Scarlet by RedDrop—a name that represents not just who we are today, but who we’re growing to become.

This isn’t just a name change. It’s our declaration that we’re here for every period, every phase, and every step of your journey into womanhood.

Why Scarlet by RedDrop? The Story Behind Our New Name

When we started as RedDrop, our mission was clear: help girls navigate their first periods with confidence. And we did that! We created the first period care products designed specifically for tween bodies, provided education that made periods less scary, and supported thousands of families through that important milestone.

But as we listened to our community—and watched the girls we first supported grow up—we realized something important: periods aren’t a one-time moment. They’re a lifelong rhythm.

Our customers weren’t just dealing with first periods anymore. They were navigating sports teams, school presentations, sleepovers, and all the complexities of growing up. They needed a brand that could grow with them, not past them.

Scarlet by RedDrop is bolder. More confident. Made to grow with girls through every phase.

The Science Behind the Name

We didn’t just pick “Scarlet” because it sounds good (though we think it does!). We held focus groups with tweens, teens, and parents to understand what they wanted from a period care brand. Here’s what we learned:

• They wanted authenticity, not embarrassment. Traditional period brands try to hide what they’re about. Our community wanted a brand that could talk about periods openly and proudly.
• They wanted friendship, not fear. Period care shouldn’t feel clinical or scary. It should feel like having a supportive friend who understands what you’re going through.
• They wanted growth, not limitations. They didn’t want to outgrow their period care brand—they wanted it to evolve with them.

Scarlet by RedDrop embodies all of this. It’s confident without being aggressive. It’s warm without being childish. It’s a name that works whether you’re 11 or 18—or beyond.

What’s Changing (And What’s Not)

What’s Staying the Same:

• Our core mission of supporting tweens and teens through their period journey
• Our best-selling first-period kits that have helped thousands of families
• Products designed specifically for smaller, developing bodies
• Educational resources that make periods less intimidating
• Our commitment to being affordable and accessible
• The same founders, Dana Roberts and Dr. Monica Williams, who started this journey in a fifth-grade classroom

What’s New and Exciting:

• Expanded product line: We’re launching tampons and menstrual cups designed specifically for teens, giving you more options as your needs change
• Enhanced kits: Our new Period Kit + includes everything you need for every type of period experience
• Bigger retail presence: You’ll find us at Ulta Beauty stores nationwide starting August 10th—because period products belong wherever you shop for self-care
• Evolved design: Our new branding brings our products to life with friendly, approachable imagery that makes periods feel less scary
• Growing community: More education, more support, and more resources for every stage of your period journey

Our Vision: More Than Just Products

Scarlet by RedDrop exists to make sure girls feel confident, celebrated, and unstoppable during their periods. We’re not just making pads and tampons—we’re creating a complete support system.

We design products that are thoughtful, not generic. Every product is created specifically for teen bodies, with features like extra adhesive for active lifestyles, appropriate sizing for smaller frames, and absorption that works for school schedules.

We create education that’s empowering, not awkward. From our period prep classes to our social media content, we talk about periods the way friends would—honestly, supportively, and sometimes with a sense of humor.

We believe every girl deserves to feel seen, supported, and strong. Not just during her first period, but throughout her entire menstrual journey.

The Journey From Classroom to Nationwide

Our story started in Dana Roberts’ fifth-grade classroom, where she watched too many girls experience their first periods unprepared and scared. Some didn’t even know what was happening to their bodies.

That classroom experience sparked the creation of RedDrop’s first period kits—simple collections of properly sized pads, wipes, and educational materials that gave girls what they actually needed during those crucial moments.

From those humble classroom beginnings, we’ve grown to:

• Partnerships with hundreds of school districts nationwide
• Recognition from major programs like Pharrell’s Black Ambition (where we won $1 million), Ulta Beauty’s Muse Accelerator, and The Fifteen Percent Pledge
• A community of families who trust us to help young girls bloom into confident teens with their first period and products that are appropriately sized for their developing bodies

Looking Forward: The Scarlet by RedDrop Promise

As Scarlet by RedDrop, we’re making some important promises to our community:

We promise to grow with you. Whether you’re 11 and experiencing your first period or 18 and heading to college, we’ll have products and resources that meet you where you are.

We promise to keep it real. We’ll continue to talk about periods honestly, show real period experiences (yes, including blood), and refuse to make you feel ashamed about a normal bodily function.

We promise to innovate for you. Our product development will always center the actual needs of tweens and teens, not what adults think you need.

We promise to support your whole journey. Periods aren’t just about products—they’re about confidence, education, and community. We’re here for all of it.

What This Means for You

If you’re already part of our community, nothing about your experience changes except for the better. Your favorite products are still available (with some exciting new additions), our educational resources are still here, and our commitment to your period care journey is stronger than ever.

If you’re new to our community, welcome to Scarlet by RedDrop! You’re joining a brand that believes your period should never hold you back from anything you want to do.

A Personal Note from Our Founders

When we spoke with Beauty Independent about our rebrand, we emphasized how important it was that we’re here for every period—not just the first one. This evolution represents our deeper understanding of what our community truly needs.

“We are showing we’re not just for first periods, we’re here for every period,” says Dana Roberts. “We hope that, overall, Scarlet by RedDrop talks like a friend. That really matters when you’re going through something personal like your period.”

Dr. Monica Williams adds, “This rebrand represents our commitment to being there for our community as they grow and change. We want every girl to know that her period is just one part of her powerful story.”

Ready to Meet Scarlet by RedDrop?

This evolution from RedDrop to Scarlet by RedDrop represents everything we’ve learned, everything we’ve built, and everything we’re excited to become. We’re the same mission-driven, education-focused, tween-and-teen-centered brand you’ve trusted—just bigger, bolder, and ready to grow with you.

You can find us online at tryscarlet.com, and starting August 4th, you will find us on Ulta Beauty online and in Ulta Beauty stores nationwide starting August 10th. Same heart, new energy, and a commitment to supporting you through every period, every phase, and every step of your journey.

Welcome to Scarlet by RedDrop. We’re so glad you’re here.