It wasn't obvious for all of us!
Another of our co-founders, Monica Williams, and family friend of Dana, had an infant daughter at the time of Dana's epiphany.
Dana would share these tear jerking, wonderful stories to Monica about the "First Purse." Monica always thought to herself, "this is so brilliant, I wish I had that as a teen," but then pause. With her own daughter only 1 year old at that time, first periods seemed so far away. In Monica's imagination, her daughter would never have a period. So, silly to think about preparation or products, right? Now, 10 years later, Mackenzie is starting to grow-up in real life AND Monica's imagination!
That’s when Monica started looking into just how to prepare her daughter, and herself. Immediately, she was overwhelmed by the number and kinds of products stacked on long store shelves. And then she would get frustrated (maybe even a bit scared) when she came up short. There was nothing for her daughter.
Let’s take a closer look at what this means.
Girls, moms, dads... very often teachers, coaches, school nurses and camp counselors... we have to figure it out, on our own, nearly every time.
When you consider that girls have something like a "first-period" for 6-12 months after they start, not knowing how heavy, how long, what color the next period will be. Monica took it personally that nothing really existed specifically for pre-teen girls like her daughter. So she made it a personal mission to build a business that would fix the problem.
At RedDrop, we know that school age girls need more than a pad. So, we are here for them and the people who care for them.